About

George Tarnopolsky is the founder and principal of GT Programmatic Consulting. An ad tech industry native, George has spent 20 years helping companies adopt technology and automation, build global teams, and support multi-million dollar growth. George’s experience spans the entire Pre- and Post-Sales spectrum, from Sales and Solutions Consulting through to Platform Operations and Account Management. In addition, George’s experience is broad from an industry landscape perspective--with successful stints at agencies (CMI Media Group, Razorfish, Merkle); ad servers (AdKnowledge, Mediaplex, Atlas, Google Campaign Manager); and DSPs (Google DV360, Xandr, Adelphic, GroundTruth). George is an accomplished team builder and leader--and someone who excels not only as a business manager, but also as a technical expert, coach, and escalation point for customers and teams alike.  

George currently serves as Vice President of Programmatic at GroundTruth, a leading advertising technology company that leverages 100% observed visitation signals to 5M+ places of interest. In his role, George is driving the adoption of GroundTruth’s deterministic audience data and private marketplace solutions.

GT Programmatic Consulting was born out of George’s deep understanding of technology and business processes, a passion for writing and presenting, and a desire to mentor, coach, and advise a broad cross-section of the industry.