Ad Talk Podcast: Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

In this week’s episode, we discuss:

  • Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.

  • The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech

  • The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

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Ad Talk Podcast: CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms, and more!

In this episode, we discuss:

- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

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Ad Talk podcast: LinkedIn launches its DSP, YuMe acquired, Lydian Coin ICO and more on Blockchain in ad tech.

In this week's episode, we discuss:

  • The week in ad tech: LinkedIn launches its DSP (we take a deep look) and YuMe gets acquired
  • Gravity4 launching its Blockchain-based Lydian Coin token 
  • Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX,, MadHive, NYIAX.
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Ad Talk podcast: What is Blockchain and is it applicable to ad tech?

In this episode, we discuss:

  1. What is Blockchain?
  2. Is it applicable to ad tech?
  3. How soon will we see Blockchain and Smart Contract technology adopted?

Excerpt:  "A key tenet of Blockchain is decentralization, which runs contrary to the “universal buying platform” vision of everyone from Google to the Trade Desk, MediaMath, etc.  Adopting Blockchain isn’t about enhancing RTB protocol and evolving SSPs and DSPs-- Blockchain would mean a potential elimination of intermediaries--and a mechanism for sellers (publishers) and buyers (agencies and brands) to transact together.  

This is a good thing, and this is the original vision of the ad exchange as it was intended.  Implementation of blockchain should result in the majority of the media dollar actually being spent on media."

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Adelphic earns industry leading CSAT Ratings

At Adelphic, close partnership with customers is in our DNA. Our most recent customer survey, conducted in Q1 2016, showed that customers rated their overall satisfaction with Adelphic services at 92%.   This marks the fourth straight quarter of a 90 percent or higher satisfaction rating for consistently providing industry-leading services.

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Cross-device offers political advertisers great promise – and significant challenges

The 2016 election promises to be exciting not only in politics, but also in the world of advertising. For the first time, mobile and multidevice political advertising will play a significant part in the advertiser media mix.  While significant developments have been made in deterministic and probabilistic user identification, however, the industry still needs to conquer measurement, privacy and other challenges before it can realize the full potential of cross-device for political advertising.

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