Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare

As pandemic continues to upend traditional healthcare touchpoints, new technology platform optimizes reach and measurement of both established and previously untapped digital channels. Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr today announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns.

“Lasso has been a great partner for driving results in our healthcare marketing campaigns. Utilizing the Lasso platform has allowed us to activate HCP campaigns with scale and efficiency,” said George Tarnopolsky, VP Programmatic, CMI Media Group. “Lasso’s partnership with Xandr is the best of both worlds: leading omnichannel reach of Xandr, coupled with Lasso’s turnkey capabilities and 1:1 reporting created for the healthcare space.”

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