PM360 Magazine selected George Tarnopolsky as one of Pharma Marketing’s 100 most influential people for 2021. As media consumption habits of people, including healthcare professionals, expand to more screens and devices, it’s critical to reach them on emerging channels. Today, as VP, Programmatic for CMI Media Group, George Tarnopolsky finds increasingly effective ways to reach people.

George’s programmatic team boasts multiple industry firsts. For example, George’s team created a unique Connected TV campaign for a type 2 diabetes brand that specifically targeted endocrinologists on a 1:1 basis. For another client, George’s team successfully launched a pulmonology brand targeting patients through a targeted Crossix and Adstra campaign within the streaming audio channel.