Ad Talk Podcast: Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

In this week’s episode, we discuss:

  • Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.

  • The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech

  • The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

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Ad Talk Podcast: CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms, and more!

In this episode, we discuss:

- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

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Ad Talk podcast: LinkedIn launches its DSP, YuMe acquired, Lydian Coin ICO and more on Blockchain in ad tech.

In this week's episode, we discuss:

  • The week in ad tech: LinkedIn launches its DSP (we take a deep look) and YuMe gets acquired
  • Gravity4 launching its Blockchain-based Lydian Coin token 
  • Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX,, MadHive, NYIAX.
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Ad Talk podcast: What is Blockchain and is it applicable to ad tech?

In this episode, we discuss:

  1. What is Blockchain?
  2. Is it applicable to ad tech?
  3. How soon will we see Blockchain and Smart Contract technology adopted?

Excerpt:  "A key tenet of Blockchain is decentralization, which runs contrary to the “universal buying platform” vision of everyone from Google to the Trade Desk, MediaMath, etc.  Adopting Blockchain isn’t about enhancing RTB protocol and evolving SSPs and DSPs-- Blockchain would mean a potential elimination of intermediaries--and a mechanism for sellers (publishers) and buyers (agencies and brands) to transact together.  

This is a good thing, and this is the original vision of the ad exchange as it was intended.  Implementation of blockchain should result in the majority of the media dollar actually being spent on media."

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