The case for trading desks
/Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.
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GT Programmatic Consulting - News Archive
GT Programmatic Consulting
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Very solid piece by @AdExchanger on the challenges of the mobile ad market. "What The End Of Days For Ad Tech Mig… https://t.co/972f0QPBWa -
Singtel was public in looking for a new home for Amobee. Price tag is actually high given Amobee's poor balance sh… https://t.co/hkuL4uPLRo
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RT @astaniscia86: The use of blockchain in adtech is nothing new but this concept from Xandr is well structured. There are less middl… https://t.co/bHe9NmAjoN
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Need to better understand the pub play of standing up a mini walled garden, vs going "all in" on UID. "Vox Media E… https://t.co/Urv0K3n4wU
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RT @xandr: Today, we are announcing our strategic partnership with @LassoMarketing, which will simplify the way marketers plan… https://t.co/3HHKilJ3GB
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"People-based" is a moot point, when activation still happens in cookies and mobile ids. True people-based implies… https://t.co/X41pzTjtdi
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Congratulating my Viant friends on their S-1 filing! https://t.co/2q2x5Oricy
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This report by @AdPerceptions paints a slightly misleading picture of what ID solutions exist for walled gardens al… https://t.co/EWepFxMHrW
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PM360 asked analytics experts about the impact of Google, Safari, and Firefox all phasing out third-party cookies a… https://t.co/0Sv8l9N9fI
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RT @aripap: Hashed emails cannot replace IDFA without explicit opt-in, per Apple’s FAQ: https://t.co/07H4XqeiMg https://t.co/GTskbRk4wk
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While more walled gardens aren't a good thing for buyers, there are some interesting 1st party data targeting optio… https://t.co/nRZQvgfvCr
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Google's new Dovekey privacy sandbox proposal introduces a "trusted third party server (the Gatekeeper)" for evalua… https://t.co/VjXoYcxG7U
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Repost: our "Planning for a Cost-Cookie Future" blog post. https://t.co/xPXeBbiJhj
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RT @gtarnopolsky: DoubleVerify will start running a PSA creative, linking to https://t.co/8Gk28tL4hu, instead of the "clouds" creativ… https://t.co/mFaQ6ZQ6GS
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RT @CMIMediaGroup: Looking for insight into a major way #dataprivacy efforts are impacting #pharmamarketing? Check out our most recent… https://t.co/pVjsbCO6nD
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No surprise given the differences in service levels, ubiquity of features, and different interpretations of NAI gui… https://t.co/0BBGet24XC
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How did Google come to dominate the online ad market—and why is it under investigation? An illustrated look.… https://t.co/1nGoCM7K22
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Roku's acquisition of DataXu is effectively at a firesale pricepoint, and at worst is a hedge for Roku to have a bu… https://t.co/x860F4YyCZ