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January 20, 2017

The case for trading desks

January 20, 2017/ George Tarnopolsky

Some industry folks believe that trading desks will make their way back into traditional media teams, but there are three important reasons why that shouldn't happen.

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January 20, 2017/ George Tarnopolsky/ /Source
article
trading desk, programmatic, agencies
November 14, 2014

The case for ad networks

November 14, 2014/ George Tarnopolsky

Set aside your preconceived notions about industry labels, and discover what valuable types of companies you may be dismissing unfairly.

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November 14, 2014/ George Tarnopolsky/ /Source
article
ad network, dsp, audience extension, trading desk
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