- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD - The in-housing trend and how specialist agencies can reverse this trend and benefit brands - Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.
The playbook is intended as a tool for new and seasoned programmatic buyers alike, and provides an overview and valuable tips on mobile's most important nuances: creative, location, viewability and brand safety, device, and data activation capabilities.
How soon will we see Blockchain and Smart Contract technology adopted?
Excerpt: "A key tenet of Blockchain is decentralization, which runs contrary to the “universal buying platform” vision of everyone from Google to the Trade Desk, MediaMath, etc. Adopting Blockchain isn’t about enhancing RTB protocol and evolving SSPs and DSPs-- Blockchain would mean a potential elimination of intermediaries--and a mechanism for sellers (publishers) and buyers (agencies and brands) to transact together.
This is a good thing, and this is the original vision of the ad exchange as it was intended. Implementation of blockchain should result in the majority of the media dollar actually being spent on media."
In this episode of Ad Talk, we discuss: 1. Is it possible for companies to operate both Buy and Sell side businesses? 2. Why have so many tried, and failed, at the Buy Side? 3. Can The Trade Desk dethrone DBM? We dive into TTD annual report and quarterly earnings.
In the ad tech space, “CRM” and “CRM data” are being increasingly misused in the context of targeting customer lists via addressable platforms. Here are three unexpected places where SaaS companies can mine data on customer interaction with their product
At Adelphic, close partnership with customers is in our DNA. Our most recent customer survey, conducted in Q1 2016, showed that customers rated their overall satisfaction with Adelphic services at 92%. This marks the fourth straight quarter of a 90 percent or higher satisfaction rating for consistently providing industry-leading services.
The 2016 election promises to be exciting not only in politics, but also in the world of advertising. For the first time, mobile and multidevice political advertising will play a significant part in the advertiser media mix. While significant developments have been made in deterministic and probabilistic user identification, however, the industry still needs to conquer measurement, privacy and other challenges before it can realize the full potential of cross-device for political advertising.
The anatomy of an ad call can be simple, or it can be an intricate process, a sort of dance between servers to deliver the right ad for the right price.
Let’s say that you were on the Internet one evening looking to buy a new laptop. You browsed some websites, searched for laptops and studied a few, even put one in your cart at Amazon. But you got distracted before you finished a purchase and went to sleep. The next day, you wake up to check the news and notice that there is an ad from Amazon among the headlines on the website. This ad shows you laptops and maybe even the exact same laptop you had abandoned in your cart. How did this happen? How did Amazon know you would be at this website and manage to buy an ad space there showing you the exact same laptop you had been looking at just a few hours ago? It goes a little something like this
Merkle's Platform Solutions Team selected 4C as their social buying platform following a six-month, multi-round competitive evaluation which incorporated tests of each platform's ease of use, optimization, effectiveness and customer service.
The past year heralded interesting developments in the advertising landscape. The most significant development was arguably the launch of people-based measurement via the Facebook Atlas ad server. Facebook is currently one of a handful of media companies announcing the launch of new ad tech platforms powered by their proprietary data assets. Over the next few years, we may see the emergence of hundreds of platforms.